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Diamond Guide

We want you to be confident with your Novori diamond purchase. On these Diamond Education pages you will learn diamond basics and what to look for before you make a diamond purchase.

Diamond Cut

Many of us don’t even know that the term diamond cut does not refer to its shape. Sure, you have to cut a diamond to make a shape but when gemologists say, "diamond cut," they are talking about a gemstone's proportions, such as its depth and width and the uniformity of its facets – all characteristics that control brilliance, durability and other features we look for in a diamond.

Diamond Clarity

What does diamond clarity have to do with a diamond? A lot. There are many who believe that simply owning a diamond places them in an elite club. The truth of the matter is not all diamonds are created equally.

Diamond Color

What exactly is diamond color? While most people think of the classic, transparent diamond, which happens to be the most rare and valuable, the colors of diamonds actually range from transparent all the way to a brownish color.

Diamond Carat

When shopping for a diamond, you've no doubt heard references to the 4 C's of diamonds. Diamond carat is one of those popular ”C's” to consider when evaluating a diamond. It's a term used to describe how much the diamond weighs.

Diamond Cost

If you are in the market to purchase a diamond, you'll be learning all about the 4 C's of diamonds: cut, color, clarity and carat. But in the mind of the average buyer, there is a fifth “C” that just may be the most important of all them: the diamond cost.

Synthetic and Imitation Diamonds

Synthetic and imitation diamonds were produced successfully in the 1950’s by American and Swedish researchers almost simultaneously. Since then, the production has increased by leaps and bounds and current statistics reveal that around 80 tons of these gems are synthesized every year for industrial firms by companies like De Beers, General Electric and others.

Treated Diamonds

For centuries, people have always tried to improve objects that are a result of nature. We've cross bred plants and even animals to produce new species, and we prune and shape trees and bushes to make them more pleasing to the eye or to create fancy borders around our yards and in front of our homes. When it comes to diamonds, many become treated diamonds by the jeweler, in order to improve their appearance.

Colored Diamonds

Many people are starting to favor the fancy, vivid colored diamond gemstones over the traditional transparent, or white, diamond. Some diamonds are found in their natural colors when they are mined, others become colored by gemologists and jewelers during a treatment process.

Diamond Flaws and Inclusions

When a diamond is considered to have a flaw, it is an imperfect gemstone. Something about the diamond did not form correctly, or there are tiny imperfections within the stone. Diamond flaws and inclusions are often not noticeable to the average person, and you need not worry about the small inclusions that occur in most diamonds.

Judging Diamond Quality

If you want to begin judging diamond quality, you must first learn and understand the 4 C’s, which are four characteristics of diamonds that give the gem stone it’s overall value. The 4 C’s for judging diamond quality include the diamonds color, clarity, carats and cut.

Jewelry Lab Certificates and Appraisals

Most people have both jewelry lab certificates and appraisals for their valuable jewelry, but the two documents are not one in the same. They serve different purposes and contain a different set of information that is helpful to jewelry owners, as well as to people who are looking for new jewelry to purchase.

Diamond Shapes

If you thought all diamond shapes were the same, you may be surprised at the abundant number of diamond shapes that are available.

How to Buy a Diamond

The first diamonds were mined in India, more than 2800 years ago. The diamonds that we find today are all extremely old. In fact, most are 900 million years old or more, with the oldest known diamond being 3.2 billion years old. Like snowflakes, each diamond is entirely unique. There are no two diamonds that are exactly the same.

Diamond Certificates

Diamond certificates from independent organizations such as the Gemological Institute of America (GIA) provide a diamond grading report, that gives you valuable information about the 4 C's that were taken into consideration when the diamond was priced.

Diamond History

Diamond history varies greatly depending on your source of documentation, as diamond history is as rich in myths and folklore as it is in physical facts and records. Diamond history is one filled with mythical stories, such as one where snakes guarded a land full of diamonds, and the history has fascinated people with the romance and beauty that surrounds our most precious gemstones; diamonds.

Famous Diamonds

Around the world there are many diamonds that have been talked about or written about in various stories and official documents. Famous diamonds are part of our world's history, and have been found in various parts of the world, by all types of people.

The Diamond Industry

Despite their humble origins as plain carbon, cousin to soot and graphite, diamonds are the hardest substance known to humankind. This makes them invaluable for a variety of applications, from drilling in rock to providing the best polishing powder possible. It seems sheer luck that diamonds also possess an extraordinary crystalline structure that, when cut and polished, can outshine the beauty of any other gem.

Colored Diamonds

There are few things that compliment the fire and flare of a fine diamond more than its color. While many people prefer flawless, completely colorless white diamonds, they're very rare and aren't for everyone.

Why Choose Novori?
Free FedEx shipping to the USA
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All engagement rings are made in the USA
Registered with the Better Business Bureau
Huge selection of high quality diamonds
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I want to thank you and your staff on the work that you all have done and have the patience to work with us on this most special event that will take place this August....
Charles

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I just like to say that you have provided exceptional customer service and all my expectations have been met. I had my diamond ring appraised in Canada and it was exact to specs even...
Andrew

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Hello, I just wanted to write ya'll to say thank you very much for a smooth and professional transaction. The ring is absolutely stunning. Jen...my fiancée(she said yes) loves it! She also wants to buy...
Tyler

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I'd just like to tell you that my fiance purchased my engagement ring from you, and it is absolutely beautiful! He had wonderful things to say about his experience with your company. Thank...
Amanda

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I just got home from my trip to New York. THANKS A LOT!! The rings arrived yesterday. We had been out and when we returned, the FEDEX box was in my room...
Jennifer

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Thank you for taking me through this process. It was easier than I could have imagined. The ring looks spectacular; I know my girlfriend will love it. It was a pleasure doing...
Greg

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My fiancée and I couldn't be happier with the ring we got from Novori! The staff patiently helped me search for the perfect stone; while still keeping within my budget. The setting was...
Jason

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We are very excited and so happy with the product you produce. Thanks for being so understanding and helpful throughout the process. Novori is definitely our recommended jeweler for the people who talk to...
Robert

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Thanks a lot for your assistance through this process. You've been a huge help, and I will be sure to let others know of my experience with you. I didn't think the timing and everything...
Victor

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The ring came in and it's absolutely PERFECT and beautiful. I cannot believe how much I like it, and she loves it as well. Thank you very much for all of your help...
Chris

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The engagement ring ordered by Robert has arrived in Kuwait and found it's permanent home on my finger. I wanted to say thank you for the beautiful work. This ring is gorgeous!...
Tammy

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I just wanted to email you to say thank you for everything that you have done for me with regards to my engagement ring. As I told you on the phone, I really feel...
Sean

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I am very pleased to inform you that my fiance's ring is holding up very well these days. The ring is beautiful and durable, and she just LOVES it! Everyone who sees the ring loves...
Edward

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We wanted to thank you for the spectacular and stunning job on our wedding bands, as well as my engagement ring! The quality of the diamonds Novori offers are truly magnificent! The way that the...
Michael & Barbara

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Just wanted to let you know that my fiance loves the engagement ring. I also had it appraised, and the jeweler said it was a beautiful stone. He was also very impressed with the quality...
Alex

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